How to Think Better (In One Step)

Photo by Mark Fletcher-Brown on Unsplash

This is a slight revision of an idea I blogged about here.

Here’s something they don’t teach at school: the simplest way to become a better thinker is to take whatever you think is right and ask if it could be wrong.

Put another way, if you’d like to be a better thinker form a habit of asking, “if this might be true, what would make it wrong?” Entertaining this question as often as you can will make you a more critical and better thinker.

Here are 3 simple examples of this technique.

On Success

Consensus: You need lots of success to be happy.

Critical view: Can you be happy without lots of success?

On Choice

Consensus: More choice is good.

Critical view: Can less choice be better?

On Hard work

Consensus: The more hours you put in, the better you’ll do.

Critical view: Can working smarter beat working harder?

Here are more debatable examples:

On Technology:

Consensus: Technology progress is accelerating.

Critical view: Could technology progress be slowing down? For example what recent technology has automated away many hours of laborious work for everyone? A washing machine did this over 100 years ago by cutting 4 hours of manual work down to a few minutes. What recent examples are just as impactful?

On the Economy

Consensus: Governments must cut public spending and increase taxes to help their economies recover from a recession.

Critical view: Can more public debt be worth it if it’s used to invest in technology and education that will help the economy recover faster? Is it possible that increasing taxes makes people spend less thereby actually limiting the growth of the overall economy?

This type of thinking takes a bit more work but with a simple question–“if this might be true, what would make it wrong?”–you open up branches of thinking that you would have missed otherwise. I also find this process quite fun, especially if taken lightly and without much ego.

That said, thinking more critically in this fashion doesn’t mean you should always reject what is thought to be true. In fact if many people believe something is true, there’s usually a number of valid reasons why that is the case.

However, to be a better thinker you should always be able to entertain the idea that what you think is obviously right could be non-obviously wrong.

A Simple Hack to Improve Your Critical Thinking

Here’s something they don’t teach at school: the simplest way to become a critical thinker is to take a consensus view and ask what it would take for it be false.

Put another way, if you’d like to be a better thinker form a habit of asking, “if this is the consensus, what would make it wrong?” 

Here are 3 simple examples:

On Success

Consensus: You need lots of success to be happy.

Critical view: Can you be happy without lots of success?

On Choice

Consensus: More choice is good.

Critical view: Can less choice be better?

On Hard work

Consensus: The more hours you put in, the better you’ll do.

Critical view: Can working smarter beat working harder?

Here are more debatable examples:

On Technology:

Consensus: Technology progress is accelerating.

Critical view: Could technology progress be slowing down? For example what recent technology has automated away many hours of laborious work for everyone? A washing machine did this over 100 years ago by cutting 4 hours of manual work down to a few minutes. What recent examples are just as impactful?

On the Economy

Consensus: Governments must cut public spending and increase taxes to help their economies recover from a recession.

Critical view: Can more public debt be worth it if it’s used to invest in technology and education that will help the economy recover faster? Is it possible that increasing taxes makes people spend less thereby actually limiting the growth of the overall economy?

This type of thinking takes a bit more work but with a simple question–“if this is the consensus, what would make it wrong?”–you open up branches of thinking that you would have missed otherwise. I also find this process quite fun, especially if taken lightly and without ego attached to one view.

That said, critical thinking doesn’t mean that you should always reject the consensus. In fact the consensus works in many cases.

However, to be a better thinker you should always be able to entertain the idea that what you think is obviously right could be non-obviously wrong.

The Antidote to Getting a VC Job: 10 Prescriptions for Aspiring Investors

Photo by Adeolu Eletu on Unsplash

Photo by Adeolu Eletu

Preface

Venture capital (“VC”) found me through entrepreneurship. In fact I knew nothing of it until I came across the blogs of early-stage investors Fred Wilson and Paul Graham.

At that time, I was reading everything I could find on startups and technology. I had a small online business I’d founded while at university and was increasingly fascinated by the art of building things (including companies), technology, and the future.

So when I discovered that there was a job where you supported and backed a portfolio of ambitious technology startups, I knew I had to find a way in on the action.

However, I didn’t fit the profile: I wasn’t an ex-operator or engineer. I didn’t work at a top-tier investment bank or consulting firm. I had no MBA. I lived and worked outside of London and my network was lacking.

It would take 5 years of stepping stones, career experiments, and what at times looked like unfocussed meandering to others, before I eventually landed a role as an Associate at Downing Ventures.

I now get asked almost every week for advice on how to get a VC role. I often hesitate in sharing much, mainly because I’ve only done this once and what works for one person at a certain time won’t necessarily work for others.

That said, I get the VC career question so often and since I’m keen to help more people but can’t always meet individuals for coffee or take calls with them, I decided to weave together a comprehensive blog post on the topic that can provide guidance at scale.

To be more helpful, this article takes account of experiences beyond my own and includes anecdotes of both prominent and lesser known investors. But be warned: there is no sure-fire path to a VC job. Fortuitous circumstances and luck play a substantial role and this is mostly beyond our control.

However, if you reflect on your aptitudes and experiences, complete this Guy Kawasaki test yet remain driven, and know for sure that that even if it takes 3 to 5+ years to get there you are willing to pursue a VC career, then this blog post is here to help you get started.

Introduction

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Steve Jobs receiving a seed cheque for $250,000 in 1977 from investor Mike Markkula

A job in VC is highly coveted. It’s one of the most impactful professions (Apple, Google, Tesla, Amazon, and Fedex were all VC-backed) and it can be highly rewarding but it’s also one of the most competitive to crack.

Today there are countless guides on how to break into the industry and with global venture investment at record highs (over $254bn deployed in 2018 alone — the highest since the dotcom bubble!) hiring in the sector has picked up pace.

Make no mistake though, the venture industry is still tiny and employment is sparse. In the UK, for example, there are 170 active firms (up from less than 50 a decade ago) with only 1,400 investment professionals in the country (the USA is around 6x that amount.)

At any one time there are a few dozen vacancies advertised in the UK in addition to roles that are barely public and are filled through referrals. Contrast that to the legal profession, which has close to 10,000 firms in the UK, employs some 100,000 lawyers, and at any one time has thousands of job vacancies.

Getting a VC job certainly takes some luck and if you’re an outsider, you’ll have to work doubly hard. Nonetheless, it may be possible over the long term to cumulatively stack the odds in your favour for a snowballing advantage, but even then, I wouldn’t recommend you entirely stake your career happiness on getting a role in the sector.

More realistically, and as you will see with Prescription 10, you are better off being open to a wider range of career possibilities because if you have what it takes to work in VC, you can still find fulfilling work in other domains.

The Antidote

So how does one to get a job in VC? In some ways you have to do exactly the opposite of what you would instinctively want to do. Most VC job guides provide tactical steps (join a startup, attend events, network with entrepreneurs/investors etc), which is no doubt useful — and you’ll get some of that here too — but considering tactics in absence of higher-level strategic principles inspires a short-term mindset and plays to our craving for quick fixes and easy wins.

This post provides an antidote to our instinctive desire to seek ‘the easy path’, which doesn’t really exist. My hope is that this guide will alleviate false assumptions on how to get a VC job, all the while leaving you better off by inspiring long-term ideas on what you can do to pragmatically improve your chances.


The 10 Prescriptions

What follows is a list of 10 prescriptions of what I’ve observed as effective from the VC career paths of investors in the UK and USA. It’s impossible to excel at all 10 things (I struggle with a few myself) but if you can excel at a few and do the rest of them reasonably well, you’ll stand out and have a better shot at making it.

As you read the prescriptions, be sure to keep in mind what a VC job entails— i.e. (1) finding attractive investment opportunities, (2) earning credibility and trust with the best founders so that they invite you to invest in them (3) helping those founders succeed—and consider what you can do to develop the skills necessary for the job even before you have it.

In no particular order, here are the 10 prescriptions:

1. Don’t ask for help. Be the helper. Don’t be extractive and transactional. The venture community is small and a venture career is long. Find ways of helping others do well. “It’s easier to win if everyone wants you to win,” says Randy Komisar of Kleiner Perkins. And helpers tend to have this effect on people.

So help founders, help investors, and do what you can to support the tech and entrepreneurship community. Least of all you will feel good doing it, but do help even when you expect nothing in return.

A word of caution though: don’t revert to a VC trope and end every meeting with a disingenuous “let me know how I can help” when you don’t really mean it. Find things you can actually help with, while giving consideration to your existing commitments.

Case Note: Prior to joining Backstage Capital London, Andy Davis was already going above and beyond for founders. He built an intimate community of black tech entrepreneurs based on regular meet-ups he hosts and it has grown through word-of-mouth on the value it brings to members.

Andy was helping founders with business models, pitch decks, introductions, and fundraising all before he was recruited to join Backstage Capital. His contribution to the tech community was so evident that whichever fund hired him, it would be partnering with a true value-add individual.

Further Reading: Give and Take.

2. Don’t cold contact. Build relationships. Some people spray-and-pray templated LinkedIn messages, emails, and generically try to cold contact people they don’t have any connection with. Sure, some of these messages will get a response but many get ignored given the volume of inbound messages that investors receive.

So avoid cold contacting where possible. If another trusted individual can introduce you instead, that will get more attention.

How do you get “warm” intros? By building long-term relationships. Someone you’ve met once is unlikely to introduce you with any credibility to their network. But someone you’ve passionately discussed ideas with at an event, or perhaps someone you’ve worked with on a project or socialised with — that person will be more willing to credibly connect you to interesting contacts.

Case Note: There’s a philosophy in tech entrepreneurship about starting a company by doing things that don’t scale. It takes more work but if at a small scale you can “recruit users manually and give them an overwhelmingly good experience,” writes Paul Graham, you’ll find that “it’s like keeping a fire contained at first to get it really hot before adding more logs.”

The same can be said of a personal network. Starting small but with depth is more impactful than networking wide but superficially.

Here’s Ana Díaz Hernández recalling how she landed a role at Kapor Capital:

“I fostered a personal connection with partners at the firm. I met Mitch Kapor and Freada Kapor Klein through mutual interests in advancing diversity in tech and began to learn about the great work they did through Kapor Capital and the Kapor Center for Social Impact.

As a Latina in the startup world, the diversity work of the Kapor Center was very resonant. I had been interested in venture capital for a while, but it was our relationship, our values alignment, and the desire to work together on advancing social impact in technology startups that got me to join the team.”

Further Reading: Never Eat Alone. Also see Friends as Ends in Themselves.

3. Don’t be interested. Be interesting. Everyone that applies for VC jobs says they are interested in technology and entrepreneurship. However, that’s table stakes and it doesn’t say much about you. To stand out, you have to evidence your interest and passion by doing things that are interesting.

Instead of just reading TechCrunch, following VCs on Twitter, and listening to tech podcasts, invest time in doing things that without a doubt evidence the depth of your passion and interest in technology and entrepreneurship.

I can’t prescribe exactly what you need to do here but there are some rules of thumb that can help you identify opportunities that will serve you well. The chosen activity or venture should ideally:

  • quench a personal curiosity;
  • require significant time investment;
  • contribute to a discussion or topic entrepreneurs and investors care about;
  • be relatively original.

Case Note: An inspiring example here is Jenny Gyllander. At university, she conducted 18 interviews with VCs for her 110-page thesis titled:

‘Dear VC, now it’s your turn to pitch’ — an exploratory study on Venture Capital firms’ brand and reputation.

Clearly Jenny’s interest went beyond what most people who are interested in VC’ do, and it didn’t stop there.

After university, Jenny worked at a design agency before joining Slush, one of Europe’s largest tech conference organiser. She was quickly promoted to CMO thanks to her impact and some years later she was recruited by the team at Backed VC.

Even though Jenny had now joined a VC fund, she continued to explore her interests with depth. This eventually manifested through a side project called Thingtesting, a dedicated Instagram channel to discover and showcase emerging direct-to-consumer brands. With over 25k followers on the gram, Jenny has since turned Thingtesting into a full-time job.

Further Reading: Pick the Idea That’s Craziest.

4. Don’t “pick brains”. Present theses. Remember Prescription 1? Many people violate it by cold contacting investors and asking to pick their brains over a coffee. This is a bland way to connect with someone if you are looking for career advice and help. Most investors ignore these one-sided requests.

A better way is to reach out (ideally via a warm intro) with a specific topic that is relevant to the person you would like to connect with. For instance, has the person recently announced a deal in an area you’ve been tracking and you have ideas to share on how it will develop?

Consider reaching out to people with a view to share knowledge and engage in discussions. That’s more compelling than ‘can I pick your brains?’

Case Note: Before getting into VC, Andrew Chen shared his startup knowledge by authoring hundreds of essays online. This got the attention of one the founders of A16Z, which eventually recruited him to join the fund. As he remembers:

“I moved to the Bay Area in 2007, as a first time founder with a lot of energy and a lot of questions. I spent the first year meeting everyone I could, reading everything about tech, and writing down all that I was learning. A few months in, I was shocked to get a cold email from Marc introducing himself. Who knew that sort of thing happened? My blog was pretty much anonymous and I could be anyone — but he reached out to talk ideas, which made a big impression.”

Further Listening: Inventing the Future with Josh Wolfe.

5. Don’t apply online. Get referred. Job postings in VC get many hundreds of applicants within a short time of being posted. And these applicants are far from average. They are smart, ambitious, and often have compelling work experience. Standing out in a swarm of cold but truly exceptional CVs is challenging. And even if your CV does get attention, the document rarely conveys your story in its truest and best light.

While I wouldn’t completely rule out applying online, if you are following Prescriptions 1 and 2, you will be in a better position to first seek help from people who know you well and who might be able to connect you to a particular fund that is hiring.

These people can help surface your CV by referring you, thereby making a recruiter’s job easier. After all, if a trusted party can vouch for you, it saves hiring managers time from filtering through hundreds of other CVs.

To be worthy of a strong referral, see Prescriptions 1 through to 4, and invest in demonstrating that you have the potential to do well in VC.

Case Note: Legendary investor Bill Gurley of Benchmark got his break when a newsletter he wrote on the tech industry caught the attention of a well-connected investment banker. He recalls:

“Frank Quattrone [the investment banker] called me out of the blue and said, “We’re leaving Morgan Stanley, we’ve heard a lot of things about you, we want you to join us.”

Frank and I had a long talk, and he said, “What do you want to be long term?” I said, “I’d love to be a VC.” He said, “Come to work for me, I’ll move you to Silicon Valley and introduce you to every venture capitalist that I know.””

Bill subsequently went off to work as a tech analyst for Frank Quattrone. And sure enough, his work efforts and network paid off with referrals that launched his VC career: Bill Gates referred him to the VC fund Hummer Winblad, which he joined briefly. Then Frank Quattrone introduced him to Benchmark, which he joined in 1999.

Further Reading: How to Be Great at Your Job.

6. Don’t be an expert. Be a generalist. If you are early in your career and break into VC, you will likely start out as an Analyst or Associate, in which case a fund wouldn’t expect you to join guns-blazing as an expert in a specific area. You will still have much to learn and be expected to work across a wide range of tasks.

So at least initially, you’re better off starting with a broader set of experiences. Not only will you better relate to founders across several business functions, you’ll get to know yourself better, with a wider range of experiences about what you could be exceptional at. Once you’re a more experienced investor, you can use this knowledge to help further your specialism.

Is there a generalist skills palette that can serve you well coming into the VC industry? Once again, there is no formula but a foundational understanding of all the following is a good start:

  • Sales
  • Finance
  • Marketing
  • Product
  • Communication
  • Psychology

Case Note: Mary Meeker, author of the popular annual Internet Trends reports, is arguably one of the greatest technology analysts of our time and yet her path did not evidently start with any core specialism:

She studied Psychology for her undergraduate degree and then expanded her repertoire by doing an MBA — a mostly generalist business degree — with some specialism in finance. She then went on to work at a number of investment banks before joining the VC fund Kleiner Perkins (she now runs her own $1.25bn fund).

Today, Mary Meeker is seen as an expert on the Internet but I have no doubt that her exposure to psychology, the MBA, and her analyst roles at investment banks made her a better investor. This is why, as a Fortune magazine reporter once put it,

“…she is absolutely first rate when it comes to spotting big-picture trends before they come into focus. She gathers massive amounts of data and assembles it into voluminous reports that, while sometimes rambling and overambitious, are stuffed with a million jumping-off points.”

Further Reading: How to Fail at Almost Everything and Still Win Big.

7. Don’t learn startups. Learn to learn. It’s important that you don’t just spend all your time reading startup advice. Go a step further and first learn how to learn. Sarah Tavel of Benchmark nicely sums up why this is important on her blog:

“In VC, you’re constantly ramping up in a new area. Each company you evaluate brings with it its own ecosystem that you need to understand. Similarly, trends in the tech ecosystem turnover so quickly, that if you ever stop adapting and learning, you’ll quickly become a dinosaur and won’t know a Snapchat when you meet one. That drive to constantly learn will help you adapt to new environments and challenges.”

So work on strengthening your learning capacity. This will help you pick up new ideas and concepts with speed. Some of the best investors have this down pat. Like investigative journalists, they know how to traverse a new area, speak to several experts, and distil the essence of what was previously unknown in order to make an intelligent investment decision.

Case Note: A brief personal story is worth sharing here. By the time I became a venture capitalist, I’d exercised my learning muscles to a point where I was comfortable (and in fact quite relished) the challenge of having to learn new things often and with efficiency.

I did this first through hobbies: learning to skateboard, learning to play basketball, learning to make music. Then academically: learning how to research, learning how to write. Then in business: starting an online business, learning and reading everything I could find on entrepreneurship, and doing an MBA.

With each learning journey, I picked up key ‘learning’ lessons that I continue to use to this day. No doubt I still have someway to go in getting better at this, but by learning lots of new things prior to my VC career, I found the transition to a fast-moving industry less jarring.

Further Reading: Ten Simple Rules for Lifelong Learning, According to Hamming.

8. Don’t be a critic. Cheerlead and build. Being a critic is easy. In fact it’s more tempting to be a critic when you’ve never built anything of substance yourself. You may also find it harder to relate to entrepreneurs who are building hard things. In addition, being more of a critic than a builder makes it difficult to engage your creativity, which you especially need when assessing novel ideas.

To get around this, spend more time with entrepreneurs and look for ways to support and act as cheerleaders for them (see Prescription 1 again.)

Secondly, work on building something new yourself. It doesn’t have to be a business by the way (I build books). But it should be something new, and with the potential to be of value to others.

Naturally, this thing will also be vulnerable to criticism and rejection, something entrepreneurs have to face daily. But by building something new, you’ll flex your creative muscles, which will make you stand out from all other aspiring VC candidates.

Case Note: June Angelides is an investor at Samos VC but before that, she built something of significance outside of her day job at Silicon Valley Bank.

While on maternity leave, June founded “Mums in Technology”, a child-friendly coding school that taught over 250 new mothers how to code and in an environment where they could bring their children along.

June built “Mums in Technology” out of a genuine need to fill a gap she spotted and felt a deep care for. She didn’t build it to get a VC job but incidentally, her experience of building things no doubt contributed to her being recruited by one of the UK’s leading VC funds.

Further Reading: Originals: How Non-Conformists Move the World.

9. Don’t covet venture capital. Learn its downsides. Like any other job, there are things that investors don’t like about their work. Yet, the best candidates for the profession—and probably those who will have a longer-term career in the industry — take time to understand and accept these challenges.

What makes being a VC hard?

For one, it’s very difficult to make money as an early-stage investor. And then there’s a psychological toll to pay: saying “no” to most of the founders you meet each week can be dispiriting; working through several company failures is anything but simple; and, as Max Levchin (co-founder of Paypal and a serial entrepreneur) puts it, “you have to work relentlessly for ten years just to determine if you’re any good at the job.” (Note: there are some ways of getting shorter feedback cycles.)

Furthermore, starting out as Associate can be unstructured (unlike other professional careers) and all-consuming. However, if you can be cognisant of the downsides and your enthusiasm for a career in the sector remains firm, VC could be the right profession for you.

Case Note: Max Levchin is a well-known serial entrepreneur. He co-founded Paypal, Slide (sold to Google), and at the time of writing is the CEO of Affirm.

Like many successful entrepreneurs before him, Levchin considered a career in a VC after founding and exiting his businesses. But it wasn’t long before he realised that VC wasn’t for him. Here’s an excerpt from an interview the journalist Gary Rivlin conducted with him:

“…Levchin recognized he wasn’t venture capital material. He had practically birthed Yelp in his offices in the mid-2000s and provided the online rating service with its early seed money — and then felt he was the “helicopter parent” that no entrepreneurial venture needs early in its life.

“I remember very distinctly a moment when I thought, ‘Why don’t you get out the way and let me drive this car now?’ ” he confessed. “I was becoming the investor no entrepreneur wants: the guy everyone is wishing would stop with advice and unwanted help.”

Levchin had a similar experience after providing seed money to the founders of Pinterest, the digital scrapbook site. “I’m self-aware enough to know I’m clearly too tactile to be a venture capitalist,” Levchin said. “I really want to be the one doing the building and not offering advice from the sideline.””

Further Reading: Becoming a Venture Capitalist.

10. Don’t pursue a VC job. Plant seeds of possibilities. Victor Frankl put it best in his timeless classic, “Mans Search for Meaning”. In writing about happiness and doing well in life, he notes:

“Don’t aim at success — the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side-effect of one’s personal dedication to a cause greater than oneself.”

I appreciate this quote has whiffs of impractical idealism. Yet, there’s something in it for aspiring VCs too. Indeed, those who have the best prospects of getting a job in the sector often aren’t the ones directly applying for VC roles. They are busy doing things—many of which I’ve shared in this blog post—that make it more likely that an opportunity in VC will ensue.

So don’t try to pursue VC jobs directly. Instead, help people in the tech ecosystem, build genuine relationships, do interesting things that pique your curiosity, share your ideas widely, build foundational competences in key business functions, learn how to learn, and build something with some significance.

Doing these things might not necessarily get you a VC job, but they will most certainly plant seeds of possibilities that will open doors to a wide range of fulfilling careers.

Some Parting Words: VC attracts people who are curious about business and technology; people who thrive in varied and dynamic environments where the learning never stops; and people who, fundamentally, enjoy working with other ambitious people.

But VC isn’t the only career choice available to such people. These same themes — business, technology, learning, ambition — can be found in other jobs too. So as you cultivate what it takes to be a VC, I would encourage you to keep an open mind to non-VC opportunities where your talents could be just as fruitful.

Further Watching: Why Greatness Cannot Be Planned: The Myth of the Objective

Special thanks my venture friends, Check, Jayanth, Kathy, and Matt, who read an early draft of this post. And shout out to Albert Wenger, who helped guide my early thinking on a venture capital career and purpose.

Why Fixing Sleep is So Important

This is a sample of a monthly book recommendation newsletter I send to almost 200 readers each month. You can sign up for it here.

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One of the best life changes I’ve had this year is fixing my sleep. I now routinely sleep around 7 hours a night and don’t use an alarm clock. I allow my body to naturally wake up when it is ready. And because I sleep at about the same time each evening (between 11pm and 12 am), I never worry about being late for work since after 7 hours or so, my body just wakes up.

What motivated me to “fix” my sleep and just how important is it? A book called “Why We Sleep” will make you realise just how crazy we are to be so blasé about our sleep. The dangers of not sleeping enough are wide-ranging and mind-boggling. Here’s an excerpt from a book on the topic:

Routinely sleeping less than six or seven hours a night demolishes your immune system, more than doubling your risk of cancer. Insufficient sleep is a key lifestyle factor determining whether or not you will develop Alzheimer’s disease. Inadequate sleep—even moderate reductions for just one week—disrupts blood sugar levels so profoundly that you would be classified as pre-diabetic. Short sleeping increases the likelihood of your coronary arteries becoming blocked and brittle, setting you on a path toward cardiovascular disease, stroke, and congestive heart failure. Fitting Charlotte Brontë’s prophetic wisdom that “a ruffled mind makes a restless pillow,” sleep disruption further contributes to all major psychiatric conditions, including depression, anxiety, and suicidality.” – Matthew Walker (Why We Sleep)

Thankfully, fixing the basics is quite simple. Here are a few tips from the book that you can try out, but be sure to read the full book if you wish to learn more. It was a fantastic read!

  1. Sleep/wake up at roughly the same time each evening/morning. Sleeping in on weekends doesn’t quite make up for sleep shortages in the week by the way.
  2. Exercise helps but not close to bedtime (aim to exercise > 2-3 hrs before sleep.)
  3. Avoid caffeine in the afternoon (coffee effects can last as long as 8 hrs.)
  4. Avoid alcohol before bed.
  5. Don’t eat too much before sleep (heavy digestion can interfere with sleep.)
  6. Dont nap after 3pm (makes it harder to fall asleep at night.)
  7. Avoid laptops, smartphones, and other bright displays when winding down for sleep

 

The Defiant Ones: Lessons for Makers and Investors

Available on Netflix

Available on Netflix

If you’re a startup founder, artist, investor, or anyone working on something hard, you’ve got to watch the HBO/Netflix documentary about Jimmy Iovine and Dr Dre. It’s not just about the music business either. The 4-part series is an extended biopic about two incredibly talented individuals who we think we know from their craft. Yet, by the end of the series you realise you did not know them at all.

If you watch the series you’ll come away inspired and appreciative of Jimmy Iovine and Dr Dre’s perseverance, creativity, and not least of all, humanness. Both of these guys worked super hard to get to where they are but they were also lucky. They messed up a bunch of times but they also sought redemption. And despite the extraordinary success of these individuals, the documentary shows that no one is immune from the rumbles and tumbles of life.

For all that, I enjoyed this documentary so much that I watched it twice. Along the way, I noted down quotes I found pertinent for my current field of work (venture capital and technology entrepreneurship) and have been meaning to post this blog for many weeks. Below I highlight some of these quotes with commentary but this is certainly no replacement for watching the series, which I highly recommend.

Investors: it’s not about you.

There’s a section in the series where a young Iovine, new to the studio and his role as a supporting record engineer, is complaining about how hard he had to work for the artist Bruce Springsteen, while at the time having nothing to show for it. At one point, and after endless and fruitless studio seasons, Iovine is ready to quit. But the co-producer Jon Landau interjects:

“Jimmy, you’re missing the big picture. What are we here for? We are here to help Bruce make the best record he can. That’s the job.

We’re not here to make you happy, we’re not here to make me happy. We’re here to contribute to the project and it’s Bruce’s project.

If you go back in and say to Bruce, ‘I’m here to support you. This is not about me, its about the album,’ you will have a friend for the rest of your life and you will have learned a big lesson.”

The relationship between a record producer and an artist is like that of an investor and entrepreneur. One helps the other in the process of creating something new. But its never about the investor or whoever is supporting the maker. Good investors—and as it happens, good music producers—know this. Here’s Dre:

“Every producer knows that you’re only as good as the artist that you’re working with, because that artist could either make or break you. No matter how great your track is, the artist that you’re working with or the writer that you’re working with has the ability to make it magic or fuck it up.”

Simply put, good investors support the entrepreneur and aim to do everything they can to help founders build the best businesses possible. It’s never about the investor. It’s always about the business.

Extraordinary success is impossible without luck.

Dre and Iovine had a few of lucky breaks that snowballed into unimaginable success. Such is life. The Matthew Effect—“for unto one that hath shall be given, and he shall have abundance”—is always at play.

Indeed, a small turn of events can completely change the course of your life. For example with Iovine, it was being called into the studio on a Easter Sunday to answer phones. Unbeknownst to him he was being called in because an assistant engineer couldn’t make it. Iovine skipped the festivities at home to go to the studio and to his surprise, the recording session was for none other than John Lennon of the Beatles.

Dre had similarly fortuitous breaks (watch the documentary and see if you can spot them) and what’s clear is that though hard work is necessary for success, it’s never sufficient. You always need the occasional blessing from Lady Fortune.

That said, hard work positions you well to benefit from opportune moments. Patti Smith, a punk rock singer/songwriter who also worked with Springsteen, illustrates this point with her recollection of why she chose Iovine to produce her album. Bear in mind Iovine wasn’t a well known producer back then. In fact, he’d just been fired from a previous gig. But Smith saw something in Iovine that won her over. Here’s what she had to say about him:

“I didn’t care whether he was liked by Foghat [the English rock band that fired Iovine as their producer]. He made an impression on me immediately. If Bruce [Springsteen] wasn’t there working, he [Iovine] would stay for hours and study other people’s mixes, other albums. He’d find some old tape to see if he could improve that. He worked all the time.”

During this period Iovine had actually made a promise to himself about his music production career:

“I said to myself, no fun, no life, no nothing. You’re gonna give up everything and put 100% into this!”

As venture investors we’re always looking for people who are as determined as Iovine and Dre. But a lesson here is that we should also look for entrepreneurs who have a propensity to be lucky.

This is not to say that you can accurately measure someone’s propensity for good fortune. But I have found that people who are luckier in life tend to have large diverse networks, insatiable curiosity, and an experimental approach to life that is driven by small tests and doubling down when a winning opportunity presents itself (I cover some of this in chapter 13 of my book, which also has a brief luck-driven origins story on Felix Dennis—a canny entrepreneur who amassed a £400m+ fortune.)

There’s no doubt that hard work is necessary in competitive fields, particularly in entrepreneurship and investing. But to win big you absolutely need luck on your side. Dre sums it up nicely in the documentary:

“As far as me and Jimmy goes, we just some lucky motherfuckers man.”

If you don’t humble yourself, a flop will.

In the startup world we often chime that for a founder, a startup is like their baby. Which is why I found this comment from the music manager Alonzo Williams amusing:

“Records are like children. You never met a mother with a ugly baby, okay? I never had a flop. They just wasn’t as popular as the other ones.”

This made me chuckle but it also reminded me of how the art of creation can blind you, particularly if you’ve had a streak of successes in the past. Sooner or later market forces can hand it to you, so it’s important to stay humble. As Dre put it:

“There’s nothing more humbling than putting out a fucking flop.”

Do something you can be first in.

Most people don’t know this but Dre was once a breakdancer. He is also an ex-boyband member. Both of these pursuits frustrated him though because he wasn’t great at either. Here’s a conversation his mum remembers:

“I used to tell him you can’t have no job pop-locking. You need to find you a job. And he was always coming in second. And I remember him saying that he needed to do something he could be first in.”

This all changed when Dre discovered the art of DJing. As soon his ears latched onto what you could do with vinyl, he was smitten and immediately knew what his calling would be: to become a DJ and ultimately a hip-hop music producer, something he could be first in. Beats By Dre and all his other ventures came much later.

Innovative creators and high performing investors often launch their careers by curving out a niche that they can be first in. Eminem did it by owning freestyle rap battles. Google did it by focussing on search. Warren Buffet did it by mastering value investing. This strategy isn’t the only way to do things but it works with sufficient regularity to make it worthwhile.

Don’t let success breed complacency.

The founder and CEO of Intel, Andy Gove, once quipped that success breeds complacency and complacency breeds failure.“Only the paranoid survive,” was his motto. You don’t have to take this message literally but if you are a maker or investor that wishes to excel, these parting words will bode you well:

“You gotta work hard to get it, twice as hard to maintain it.” – Dr Dre

“Treat everything like it’s your first opportunity.” – Kendrick Lamar

Privacy isn’t Dead but Facebook Might Be

pexels-photo-270514

Some say privacy is dead. For a while, I thought so too. In an age where more than 90% of all the world’s data was created in the last 2 years and where we are increasingly and more easily sharing lots about ourselves and friends, the easy thing to do would be to completely give up on the idea of having strong controls over our data — particularly if giving up control means that you can access lots of free products like Facebook, Gmail, and Snapchat.

However, if it is the case that the world’s most valuable resource is no longer oil, but data, and if it is also the case that the volume of data we are all creating is growing at an accelerating pace (for example connected cars may produce up to 25 gigabytes per hour), then a case must be made for being more responsible about how this data is stored, used, and shared.

Facebook is having a difficult time right now because information it held on 50 million users was compromised through overly permissive and negligent controls. Earlier this week I wrote that everyone loves an underdog ‘til they make it. Well, Facebook is no longer a dorm-room startup. It made it big time. But at this stage it’s hard to love the business because it has failed to become more responsible despite the gargantuan amount of personal data it holds on 2 billion people.

Personally I am long on privacy. It’s why I find startups like Hazy compelling and why I use Telegram as much as Whats App. Indeed, if you are founder working on a startup that takes privacy seriously feel free to contact me.

We are creating more data than ever yet the pace at which we are becoming more responsible with it is far behind. This is why we are seeing so many data breaches. In my eyes privacy isn’t dead. But companies like Facebook just might be.

Everybody Loves an Underdog, Until they Make it

Iverson Documentary

A few days ago I watched the documentary Iverson. It’s about the life of the basketball player Allen Iverson. He was a favourite ball player in my teens, a period when I used to play the sport many times a week.

Iverson was small for a NBA player. At 6 foot tall and with a seemingly fragile frame compared to the giants he competed against, he was a true underdog. But boy was he talented. He was fast, agile, fearless, and played with a lot of soul. He gave the game absolutely everything. And for this reason it was easy to root for him, even when he went up against Michael Jordan.

Sadly, Iverson’s life was never short on controversy. The first significant setback was at the age of 17 when he was unfairly sentenced to 15 years in prison for being involved in a fight at a bowling alley. By then, Iverson’s basketball talent had made him a minor celebrity but the scuffle, however inconsequential it seemed to him and his friends, placed him in a position where the authorities saw this as a great opportunity to make an example out of him. Iverson’s sentencing was especially harsh because the authorities were notably racist. But he also received special attention because of his celebrity status and the fact that he was headed for professional basketball in the NBA.

Fortunately, a campaign by a group of people who believed the sentencing was ridiculous forced authorities to come to their senses and within 4 months, Iverson was released on the count of insufficient evidence.

This story reminds me of a line from Chip’s rap song (embedded below) and the title of this post. The rapper observes that “everybody loves a underdog, ’til they make it.” It’s a pithy observation of what comes with success. As and when someone or something starts to do well, the number of detractors waiting for an opportunity for a teardown rises.

But it’s not all negative. Significant success comes with the privilege of being able to make a significant difference in society. Moreover, individuals and organisations that “make it” have to then adopt and be held to higher standards going forward.

For instance, I work in the tech startup space and typically everyone roots for a startup in its early days as it takes on giant incumbents. At this stage companies can get a pass to move fast and break things. But as they mature and turn into giants they must become more responsible. If not, they risk attracting something akin to the big tech backlash we are now seeing, however fair or unfair it may be.

So if you’re an underdog take heed of the fact that it’s always easier to garner support on the come up. And as you become more successful you must also become more responsible. Why? Because your impact will become more wide-ranging and if you don’t keep yourself in check there will be no shortage of people who will.

Time: A Billionaire’s Perspective

I was listening to an episode of the Freakonomics podcast series “The Secret Life of a CEO” and I found this segment with David Rubeinsten, the billionaire co-founder of the private equity fund Carlyle Group, timely:

RUBENSTEIN: “My biggest concern is I’m now 68 years old, and actuarial tables being what they are, it’s unlikely that I’ll live another 68 years, and maybe not even another 38 years. So I wish I had all the resources I have, the access, the willingness to get to do the kind of things I can do, and the ability to the kind of things I do when I was 37. I would give away all the money I have today, every penny, if I could be five years younger.”

DUBNER: “Just five years, really, that’s quite an arbitrage.”

RUBENSTEIN: “Life is so pleasurable. Even if you’re not wealthy. You know, money doesn’t necessarily make you happy. Some of the saddest people I know are the wealthiest people I know. And some of the poorest people I know are some of the happiest people I know. You know, Thomas Jefferson said, “Life is about the pursuit of happiness.” But he didn’t tell us how to actually get happiness. And it’s the most elusive thing in life, is personal happiness. Very few people achieve it. I think I’m personally happy. But you know, I think I was happy before I was wealthy, so you know, I don’t know that the wealth has made me happier.”

The line that struck me the most was this:

“I would give away all the money I have today, every penny, if I could be five years younger.”

Rubenstein is worth $2.8bn according to Forbes. To say that he would give it all away just to be five years younger is perhaps an exaggeration but it nonetheless stresses a point all too easily forgotten when we’re young and ambitiously racing ahead in pursuit of some better life further down the road. The point is this:

No amount of money will ever buy you back lost time. And time is especially lost when we postpone our happiness today and agonise about a wishful future–“I’ll be happy when I get this or that”–not realising that the opportunity we have to be mindful and appreciative of where we are now, today, at this very moment, is already sufficient for a good life.

Rubenstein was happy before his billionaire status but he would still gladly swap it for being five years younger. How about you? Are you able to find happiness prior to your golden years? Will you be in a position where you wish you could swap it all to go back? Or, will you have savoured your early years enough to not wish you could turn the clock back so much?

The Seven Myths of Entrepreneurship

This is a sample chapter taken from my career skills book Graduate Entrepreneurship. You can purchase a copy on Amazon or Book Depository. Please refer to the book for references and sources of key statistics and data.

Myth 1: You need a great idea

Everyone has a business idea in them but they never think it’s good enough. This is because people often judge early ideas against already established businesses. However, no venture ever starts fully formed. Every successful idea starts small and over time can mature into greatness. Did you know, for example, that Sir Richard Branson’s Virgin Group started as a small mail-ordering business? The company would take orders through the post and mail music records to customers. In those early days it is doubtful Branson knew how big his venture would become.

The reality of entrepreneurship is that an idea does not have to be perfect from the get go; nor does it have to be extraordinary. For instance, in a survey that involved 100 highly revered start-ups only 12 percent of the founders attributed their success to an extraordinary or unusual idea. The other 88 percent attributed most of their success to the extraordinary execution of an ordinary idea.

In light of the above, the pressure we place on ourselves to come up with a revolutionary idea is unjustified. Few successful businesses ever start that way and many great entrepreneurs simply execute an existing idea better than everyone else has done. In other words, you don’t need a great idea to start a business. You just need a reasonable concept to build upon.

Myth 2: Entrepreneurs are born not made

The founder of Nike, Phil Knight, did not realise he wanted to be an entrepreneur until he got into business school for his master’s. It was during a class when a lecturer asked students to invent a new business that Phil realised that’s exactly what he wanted to do as a profession. Was Phil Knight born an entrepreneur? No. He didn’t pursue the craft until his later years. Moreover, this is just one example among many where someone becomes an entrepreneur but it wasn’t always something they had a natural inclination towards. And yet the myth that entrepreneurs are born lives on.

The truth is there’s no evidence that some people are natural-born entrepreneurs while others are not. Research indicates that entrepreneurs come from both entrepreneurial and non-entrepreneurial families. In one survey, which involved more than 500 company founders, more than half of the people surveyed (52 percent) were the first in their families to launch a business. If entrepreneurship is genetic you would not expect this percentage to be so high. And so the conclusion is clear: you aren’t born an entrepreneur; you become one.

Myth 3: Age matter

Web entrepreneur and YouTube personality Zoe ‘Zoella’ Sugg was in her early twenties when she started to earn a reported £20,000 a month from her social media ventures. Fraser Doherty set up his jam-making business when he was just 14 and, by the time he was 18, he was supplying jam to the supermarket chain Waitrose. There’s no shortage of media coverage on young entrepreneurs because the younger they are, the more sensational the story. But these reports warp our view on the relationship between age and entrepreneurship. The reality is far more diverse.

Doris Fisher co-founded Gap when she was 37 years old. Ruth Handler launched the Barbie dolls business aged 42. Giorgio Armani didn’t start his company until he was 41. And a 55-year-old pharmacist invented Coca-Cola. Most entrepreneurs actually start a business in their late thirties to mid-forties. In fact, the average age for a first-time founder is 45. The media, however, finds younger entrepreneurs more newsworthy so you’ll always hear more about the twenty-something millionaire and less about the mature businessperson.

Does this mean that you should wait until you are 35–45 years old to start a business? Not necessarily. Starting a business when you are young has advantages. You have fewer responsibilities and can be more flexible. On the other hand, when you’re older you may have a mortgage and family to think about and that restricts the sort of risks you can take. The upside, of course, is that you will have more experience, a better network of contacts, and perhaps even more cash to invest. Each age group has its pros and cons but a major advantage to starting now is the flexibility and energy that comes with youth.

Myth 4: Entrepreneurs love risk

Another common misconception is that entrepreneurs love risk and that you have to be a big risk-taker to become an entrepreneur. However, when it comes to risk preferences business owners aren’t that much different from the general public. If you asked an entrepreneur to leave their car unlocked while shopping they would view the risk of theft to be just as high as anyone else’s assessment. There’s a possible key difference, however: entrepreneurs are generally more confident and optimistic. When reviewing a business opportunity they have a strong belief in their ability to profit from a venture. In contrast, other people are likely to see threats where entrepreneurs see opportunity. On that account, entrepreneurs are not risk-taking enthusiasts. They simply believe that if they work effectively they can turn risk into reward.

Myth 5: Nine out of ten businesses fail

One of the most common myths in entrepreneurship is that nine out of ten businesses fail. Fortunately, the statistic is an exaggeration. It’s too simplistic and ignores a component that, if removed, leads us to forget an even more bizarre reality: over a long enough timeline all businesses come to an end. A vivid example of this phenomenon is that of the world’s oldest business, the Japanese company Kongō Gumi. After running for an impressive 1,400 years the company ended in 2006 – an impressive run, no doubt, since the average life span of a company is 40–50 years.

The ultimate end of all businesses, which by the way should not worry you, given the timespans involved, highlights an important point: when we talk about business failure rates we also have to consider a time component. A more telling statistic should tell us how many businesses fail over a specified period of time. Fortunately, this data is available and it is more encouraging than the usual nine-out-of-ten- businesses-fail mantra (see Figure 1.1).

failurerates

According to a study by researchers from the University of Sussex and Barclays Bank, only one in six businesses (16.98 percent) fail in the first year. Over time this proportion increases, but even after six years, 30 percent of the original companies are still running. So next time someone tells you that nine out of ten businesses fail, ask them, ‘after how many years?’

With that said, it’s worth acknowledging that statistics are informative but not always instructive. Taken alone, the above numbers tell you nothing about the kind of things you can do to enhance your chances of success (more on this in Part 3 of the book). The numbers reflect a select group of businesses that might be completely different from your venture. As such, don’t assume that your fate has already been sealed. Your chances are better than you think!

Myth 6: Starting a business is straightforward

Few people believe that starting a business is easy but many underestimate the effort it takes. Entrepreneurs generally work longer hours and at the early stage of a venture don’t get paid much. According to research from the UK, entrepreneurs work an average of 52 hours a week. That’s 63 percent longer than traditional employees. In America the renowned investor David Rose says he has never met an entrepreneur who works fewer than 60 hours a week. He believes that starting a business is an ‘all-in sport’. You can’t do things half-heartedly. Once the engine gets going you have to commit fully (more on this in Chapter 15).

In addition to the long hours there’s usually little to no salary in the early stages of a venture. The founders of Innocent Drinks, for example, didn’t have any income for 12 months. It took them four years before they could earn a salary of £40,000, which was the same amount they had left at their corporate jobs.

Paradoxically, entrepreneurs are happier than most people are. In a global survey of over 197,000 individuals, authors of the 2013 Global Entrepreneurship Monitor Report found that entrepreneurs score higher on ratings of happiness and life satisfaction when compared to non-entrepreneurs. So while it’s harder to start a business it’s also often more satisfying than regular employment. You enjoy more creative freedom and the hours fly by when you’re working on something you really care about.

Myth 7: You need lots of money

You don’t always need a lot of money to start. The amount of cash you will need depends on the type of business you hope to start. For instance, there are many examples of people who started an online business for less than £100 but went on to make six-figure incomes. On the other hand, a small coffee shop that seats about 20 people might cost you between £15,000 and £20,000 to set up.

The general pattern is that service companies have lower costs while product-based businesses (restaurants, manufacturers, retailers) tend to have higher costs. Regardless, in Chapter 15 we will look at some of the ways you can start with a minimal amount of resources.

As a side note it’s worth pointing out that there is a danger to having too much money at the start of a venture. You may be tempted to spend money on every problem. For example, if you aren’t generating enough sales you might be inclined to spend more money on marketing even if the product is not satisfying customers. In contrast, being short on resources instils a stricter discipline. You are forced to consider the underlying issues as to why something isn’t working, instead of using the brute force of cash to attack every problem.

The truth about entrepreneurship

You may have never considered entrepreneurship until now. You may still be at university, or you may be a graduate. Regardless of your current position it’s never too late to start a business. The odds of success – especially if you are educated – are better than most people think; you don’t need a million dollar idea; your age hardly matters; and it’s possible to attain the business skills necessary to become an effective entrepreneur.

This is a sample chapter taken from my career skills book Graduate Entrepreneurship. You can purchase a copy on Amazon or Book Depository. Please refer to the book for references and sources of key statistics and data.