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Pascal’s Wager: Why Betting On God’s Existence is a Win-Win Conjecture

I was reading a journal article on business ethics and came across an interesting footnote worth thinking about:

Blaise Pascal was a seventeenth-century French mathematician and philosopher who argued that we do not know whether or not God exists, but we should gamble on the fact that God does exist. This is a better wager, since if God exists and we acknowledge that, we will be granted eternal life. If God does not exist it does not matter anyway.